Why Pricing Power is the Real Secret to Better Look-to-Book Ratios

As airlines strive to maximize profits in a highly competitive market, revenue management departments need to take a more disaggregated view of pricing. Read more about optimizing fares and revenue-generating opportunities across the various stages of the travel purchase funnel.

Why-Pricing-Power-is-the-Real-Secret-to-Better-Look-to-Book-Ratios_Landingpage.jpgWhat's in the viewpoint?

  • Understanding the disaggregated approach to pricing

  • Converting the ratio of lookers into bookers into profit

  • The role of pricing in each stage of travel purchase process (awareness, consideration, intent, decision, engagement)

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“Ryanair selected airRM after an evaluation process involving a number of other vendors. We were impressed with the comprehensive range of reporting and analysis tools within the system and the speed with which ideas are turned into working features by the team at RMS. airRM gives us the right yield management platform to support us as we continue to grow profitably in the coming years.”

Ciaran Brannigan -Director of Load Factor & Pricing at Ryanair

“The daily data capture stored by airRM is an invaluable source of detailed flight information which we can access quickly and easily. The airRM Reports Suite enables us to create clearly presented management and performance information that can be used by various stakeholders throughout the business. In addition to the daily scheduled reports that are automatically e-mailed throughout the airline, we can also quickly support data requests from senior management or departments by creating ad-hoc report queries.”

Monarch Airlines