As airlines strive to maximize profits in a highly competitive market, revenue management departments need to take a more disaggregated view of pricing. Read more about optimizing fares and revenue-generating opportunities across the various stages of the travel purchase funnel.
Understanding the disaggregated approach to pricing
Converting the ratio of lookers into bookers into profit
The role of pricing in each stage of travel purchase process (awareness, consideration, intent, decision, engagement)
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“The daily data capture stored by airRM is an invaluable source of detailed flight information which we can access quickly and easily. The airRM Reports Suite enables us to create clearly presented management and performance information that can be used by various stakeholders throughout the business. In addition to the daily scheduled reports that are automatically e-mailed throughout the airline, we can also quickly support data requests from senior management or departments by creating ad-hoc report queries.”