How does an airline value its branded fares? (Infographic)


Branded fares refer to a re-bundling of ancillary services – otherwise purchased à la carte - into one easy-to-purchase fare. As with the bundling of products offered in other industries, including software offered as a “suite” and fast food items as a “meal,” these new re-bundled fares are theoretically designed as up-sells, driving more ancillary purchases.

The most successful branded fares are the result of bundling high margin services that will be collectively more attractive to certain target segments. View the infographic below to learn how airlines value branded fares.


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