No airline strategy can be effective unless it aligns the strategies of its business units with its broad corporate strategy. Read more about how revenue management plays an integrative role in the successful strategy implementation of an airline.
The strategy of airline revenue management
The role of revenue management in:
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“The daily data capture stored by airRM is an invaluable source of detailed flight information which we can access quickly and easily. The airRM Reports Suite enables us to create clearly presented management and performance information that can be used by various stakeholders throughout the business. In addition to the daily scheduled reports that are automatically e-mailed throughout the airline, we can also quickly support data requests from senior management or departments by creating ad-hoc report queries.”